We are currently hiring Field Marketing Manager (100% Remote).
The client is a global leader in the software industry, seeking a talented individual to join their team as a German-Speaking Field Marketing Manager.
Responsibilities:
- Shape and tailor local marketing strategies to align with EMEA marketing goals and local sales targets.
- Execute targeted lead generation campaigns across various channels (LinkedIn, Media, Website) for specific account segments, verticals, and personas.
- Coordinate and manage tradeshows, conferences, webinars, and Centric events.
- Drive large account conversions through the development of Account-Based Marketing (ABM) programs.
- Create and deploy campaign assets and collaterals.
- Analyze campaign results using tools like Tableau, Google Analytics, and LinkedIn Marketing Manager to identify areas for improvement.
- Conduct thorough market, database, and competition analyses.
- Explore data to define segmentation.
- Coordinate with freelancers and external agencies.
- Manage budget and accounting.
Requirements:
- 3–5 years’ experience in B2B marketing, preferably in an IT/software environment.
- Business School degree or equivalent in Marketing.
- Proficient understanding of Inbound and marketing automation practices (Pardot, HubSpot, Marketo) and CRM use (Salesforce).
- Proven ability to manage multiple projects in a fast-paced environment.
- Self-motivated, detail-oriented, and strong problem-solving skills.
- Autonomous with the ability to work independently.
- Excellent communication and collaboration skills.
- Languages: German (native) + English (Fluent).
For more details & to apply, please send your CV to Richard Seager: richard@brightexecutive.com